SEO Manager - Growth & AI Search (In-House, Full-Time) Job at Nysonian, Miami, FL

YTFqQ0FNRlJZczN6T1ZLZW42RUF5NFQ4TVE9PQ==
  • Nysonian
  • Miami, FL

Job Description

Company Overview 

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. 

From luxury travel to fitness and wellness, our portfolio is growing fast: 

  • NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style 
  • FLO Pilates — the world's leading Pilates brand, bringing the practice into homes and wardrobes everywhere 
  • REDGE Fit — a new standard in at-home strength training, making performance accessible to all 

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we've proven what's possible in just a few years. But we're only at the beginning — this is a chance to shape brands that will define the next decade.

About the Job

This is a full-time, in-house role based in Miami, Florida. We are only considering candidates who are currently located in Miami or already established in the area.

We're looking for a sharp, growth-driven SEO Manager to own and scale organic visibility across our fast-growing DTC portfolio — including Nobl Travel (premium luggage & accessories) and Flo Pilates (at-home Pilates equipment, app, and apparel).

This is a high-ownership opportunity where you'll drive both traditional SEO and next-gen AI search optimization (GEO), protecting and expanding our presence across Google, ChatGPT, Perplexity, and beyond.

If you thrive in fast-moving environments, know how to balance technical SEO with brand storytelling, and are excited about the new world of AI-driven search, this role is for you.

What You'll Do

  • Own the end-to-end SEO strategy for Nobl Travel, Flo Pilates

  • Improve site health, crawlability, and internal linking through regular technical audits and fixes

  • Lead the strategy for Generative Engine Optimization (GEO) — structured data, first-party signals, and prompt-driven tactics for AI-powered search engines

  • Build and optimize content to capture “is it legit / reviews” and brand-defense queries, protecting our reputation across search and reviews

  • Collaborate with Creative, CRO, and Paid teams to align SEO with user journeys, conversion goals, and campaign launches

  • Identify and fill keyword/content gaps with a focus on high-intent, bottom-funnel search terms

  • Optimize for AI-generated summaries, featured snippets, and zero-click search features

  • Monitor site performance via GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and Looker Studio

  • Stay ahead of AI-driven algorithm changes and bring fresh, test-and-learn strategies to the table

What We're Looking For

  • 3–5+ years of SEO experience, ideally with DTC or ecommerce brands

  • Deep understanding of modern SEO, including structured data, Core Web Vitals, and crawl/indexation

  • Experience driving SEO performance in environments influenced by AI search results and LLM-based platforms

  • Ability to work independently and execute end-to-end — from strategy to implementation

  • Strong grasp of tools like GSC, GA4, Ahrefs/SEMrush, Screaming Frog

  • Skilled at aligning SEO goals with business KPIs (CVR, revenue contribution, CAC payback)

  • Bonus: Experience in ecommerce SEO for multi-product brands, international SEO, or brand protection

Job Tags

Full time, Worldwide,

Similar Jobs

Samazon Staffing

Multi-site Property Manager Job at Samazon Staffing

**These are owner-managed properties in Downtown PHX (multi-site). ***DIRECT PLACEMENT*** The Property Manager is a dynamic position that will provide key office support in all areas of property management. They will manage the day-to-day operations of the community... 

One Beer at a Time

Broad Leaf Brewery & Spirits Line Cook Job at One Beer at a Time

 ..., sexual orientation, national origin, genetics, disability, age, or veteran status. About One Beer at a Time: One Beer at a Time is the parent company of Brewery Vivant and Broad Leaf Brewery + Spirits. Both brands brew high-quality craft beer, operate from-scratch... 

Ping Identity

Remote Senior Sales Engineer Job at Ping Identity

 ...Develop subject matter expert level knowledge of at least one of Ping Identitys solutions Able to travel up to 30% of the time (typically less) Skills & Qualifications: Significant experience with enterprise-level software systems in a customer-facing... 

Sybil Mobile Notary

Notary Signing Agents, Maryland Commisoined Only Job at Sybil Mobile Notary

 ...Notary Signing Agents, Maryland Commisoined Only Join Sybil Mobile Notary Now Hiring MD Commissioned Notaries! Sybil Mobile Notary is proud to serve Maryland with trusted, on-the-go notary services. We're currently seeking Maryland-commissioned Notary Signing Agents... 

Aspen Dental

Dental Lab Technician Job at Aspen Dental

At Aspen Dental, we put You First, offering the security and job stability that comes with working with a world-class dental service...  ...thrive in your career. When you join our team as a **Denture Lab Technician** , you will have the opportunity to give back to communities...