Job Description

Martine Law is a rapidly growing law firm offering a remote/hybrid environment. Our culture is fast-moving and tech-savvy, with a positive energy that allows us to bring our best to clients each and every day. The firm practices in Family Law and Criminal Defense. We are committed to staying ahead in a competitive market by blending traditional expertise with cutting-edge marketing strategies. Currently, we operate in the state of MN with plans to continue our extraordinary growth in new markets. We are seeking a Marketing Director with a strong background in direct response marketing and experience in the legal industry (preferred) to lead our marketing efforts and drive measurable business growth. Responsibilities: • Direct Response Marketing: Develop and implement targeted marketing campaigns designed to generate measurable leads, drive client acquisition, and support business growth. • Law Firm Expertise: Leverage knowledge of the legal industry to design campaigns that resonate with target audiences and highlight the firm’s specialized services. • Strategic Marketing Leadership: Create and execute a marketing strategy that aligns with the firm's goals, focusing on increasing brand visibility and market share. • Digital and Content Marketing: Oversee digital advertising, email marketing, social media campaigns, and the firm's website, ensuring SEO optimization and compelling content. • Client Acquisition and Retention: Collaborate with attorneys to design personalized business development plans and strengthen client relationships through tailored outreach initiatives. • Brand Management: Ensure consistent messaging across all platforms and materials, reinforcing the firm’s position as a leader in its field. • Analytics and Optimization: Track the success of marketing campaigns, analyze key metrics, and adjust strategies to maximize ROI and meet performance targets. • Budget Management: Manage expenditures maximizing ROI from the firm’s various marketing channels. • Team Leadership: Manage and mentor a marketing team and coordinate with external vendors to achieve strategic goals. Qualifications: • Bachelor's degree in Marketing, Communications, Business Administration, or a related field (advanced degree preferred). • Minimum of 7 years of experience in marketing, with a focus on direct response campaigns and demonstrated success in the legal industry. • Strong knowledge of law firm dynamics , including practice areas, client needs, and compliance considerations. • Expertise in crafting lead-generation strategies and converting prospects into long-term clients. • Proficiency in digital marketing tools, CRM platforms, and analytics software. • Excellent communication and interpersonal skills to effectively collaborate with attorneys, clients, and other stakeholders. • Proven ability to manage multiple projects, prioritize tasks, and deliver results under tight deadlines. About Company: Martine Law is a rapidly growing, fully remote law firm committed to protecting good people during hard times. We specialize in criminal defense and family law, offering personalized, compassionate, and effective legal representation to clients. Our experienced team handles a wide range of cases, from misdemeanors to serious felonies, as well as complex family law issues such as divorce and child custody. We pride ourselves on our core values of Unwavering Commitment to Excellence, Diversity & Respect, Technological and Systematic Innovation, and Passion for Advocacy.

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